Sustainability: Can our society endure?
Among the many ways that sustainability has been defined, the simplest and most fundamental is: "the ability to sustain" or, put another way, "the capacity to endure."
Today, it is by no means certain our society has the capacity to endure – at least in such a way that the nine billion people expected on Earth by 2050 will all be able to achieve a basic quality of life. The planet's ecosystems are deteriorating and the climate is changing. We are consuming so much, and so quickly, that we are already living far beyond the earth's capacity to support us. And yet nearly a sixth of our fellow humans go to bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. Meanwhile, our globalized world is more interconnected and volatile than ever, making us all more vulnerable.
While sustainability is about the future of our society, for today's industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world.
The change we need
To endure, we as a society must transform our markets – both how we produce and consume, and the very ways in which we define and measure value and progress.
This is a big challenge, and not just for business and economics. It is a call for massive social, political, technological, cultural and behavioral transition. We will need governments to set incentives, targets and rules for a level playing field, civil society actors to hold us to account and to experiment with new ways of delivering social impact, and each of us to take actions in our own lives to reward sustainable business models and to eat, work, travel and play more sustainably.
Extracted from: http://www.sustainability.com/sustainability
Among the many ways that sustainability has been defined, the simplest and most fundamental is: "the ability to sustain" or, put another way, "the capacity to endure."
Today, it is by no means certain our society has the capacity to endure – at least in such a way that the nine billion people expected on Earth by 2050 will all be able to achieve a basic quality of life. The planet's ecosystems are deteriorating and the climate is changing. We are consuming so much, and so quickly, that we are already living far beyond the earth's capacity to support us. And yet nearly a sixth of our fellow humans go to bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. Meanwhile, our globalized world is more interconnected and volatile than ever, making us all more vulnerable.
While sustainability is about the future of our society, for today's industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world.
The change we need
To endure, we as a society must transform our markets – both how we produce and consume, and the very ways in which we define and measure value and progress.
This is a big challenge, and not just for business and economics. It is a call for massive social, political, technological, cultural and behavioral transition. We will need governments to set incentives, targets and rules for a level playing field, civil society actors to hold us to account and to experiment with new ways of delivering social impact, and each of us to take actions in our own lives to reward sustainable business models and to eat, work, travel and play more sustainably.
Extracted from: http://www.sustainability.com/sustainability
